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Robert D. Thomson's Articles in SEO

  • Blog Commenting: The Short-Term Benefits Vs. The Long-Term Benefits
    Commenting on blogs is often cited as being important for any website’s link-building efforts. However, the benefits of blog commenting vary depending on how you approach the process. Most people who are doing it solely to build links and drive traffic to their site leave quick, relatively thoughtless comments on blogs that do not have no-follow turned off. While this may bring your blog instant traffic and links, the long-term benefits of leaving thoughtful comments and building relationships with bloggers is far more valuable.
  • Home Internet Business Seo Tips For Writing Effective Headlines Tips For Writing Effective Headlines
    One of the best ways to solve this situation is to write captivating headlines that are targeted to your users. Showing them that your site is worth their time.
  • Google s Search Personalization
    The internet and search engines continue to evolve on a daily, weekly and yearly basis. A lot of what is changing is the way we are starting to measure SEO success. Currently, owners track their sites by tracking their traffic, following conversions, and ROI. These are important in every marketing and business website. The web is going to continue to be more prevalent and consumers will shop and do business more and more online.
  • Building Your Web Site’s SEO Rankings
    So, you’ve finally built your first web site in order to sell your hand-crafted, embroidered coin purses, and now you’ve heard of something called “search engine optimization” that will help people find your site and make you lots of well-earned money. You know that search engine optimization, or SEO, is about having strategic content keywords, meta tags and links to or from other sites on your site to make Google, Yahoo, Alexa and other respected search engines sit up and take notice. You want to be at the top, not at the bottom of the rankings. However, how do you get there, and how do you stay there?
  • Google s Search Personalization
    The internet and search engines continue to evolve on a daily, weekly and yearly basis. A lot of what is changing is the way we are starting to measure SEO success. Currently, owners track their sites by tracking their traffic, following conversions, and ROI. These are important in every marketing and business website. The web is going to continue to be more prevalent and consumers will shop and do business more and more online.
  • Brainstorming on Getting Links
    There are tried-and-true ways of getting things done. Then there are the crazy ways, the unique ways, the bizarre ways, the might-get-you-arrested ways. This article is not about the tried and true. If you want those, go to school.
  • Evolving Algorithms
    Once upon a time, search engines may have used keywords and a few basic bits of code in order to calculate their rankings. This evolved to include other key elements, such as the number of links other people made to your page, and then evolved still further to blacklist certain links in order to avoid specious link farms or exchanges.
  • In Praise of the Web Crawler
    When you hear the term “web crawler,” you could be forgiven for thinking it is something nightmarish out of the latest Stephen King novel. However, for those people whose livelihoods are based on search engine optimization results for a web site, the web crawler is a very important, albeit tiny friend to have on your side. Also known as a spider, ant, worm, web bot or automatic indexer, a crawler is a sophisticated little program that crawls through or scans an Internet page looking for data to create an index for. Information is constantly changing with vast amounts of web pages continually added every day. Web crawlers help keep up with the expansion and allow search engines and other users to make sure their databases keep current.
  • The Right Keywords
    I know this may sound obvious, but the key to any successful search engine optimization is in fact, the keywords. You, of course need a professional looking website and original content, but the keywords are essential to bringing in the kind of traffic that will propel your business to the next level.
  • Tips for Maintaining a Large Website
    Maintaining a large web site that may have a few hundred to a few thousand pages can be a daunting task, even for a seasoned pro. Among the secrets is to keep your information current so that the business runs smoothly.
  • Understanding Social Media Marketing
    A lot of people are confused by the term "social media marketing" and believe that it is only advertising on a social networking site, where networks monitor what users are doing and place ads next to them, hoping they will get a click. However, social media marketing is actually about different kinds of collaborations between people and finding ways that individual fans of a particular brand product or even a company can endorse it themselves on various social media sites like MySpace, Facebook, YouTube, Twitter and others.
  • Using SEO for Small Business Web Sites
    These days, most people with small businesses understand the need for a web site. In this era of global information, customers want their facts fast, clear and at their fingertips without any fuss. A carefully thought out, well-organized web site can place you high in the search engine rankings and put you steps ahead of your competition.

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