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Most Recent Articles
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- Measuring Marketing Performance Toolkit
There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem, new definitions of marketing are appearing in large numbers. However plural and diverse the definitions of marketing may be, the essence of the said remains intact. Marketing is still no doubt the unique function of the business enterprise and no prosperous business is possible nowadays without effective marketing.
Most businesses believe that marketing effectiveness is expressed solely in numbers. Apparently, there are aspects (metrics) of marketing effectiveness that can be quantified and measured. The first and foremost goal of marketing is to create customers. Consequently, the effectiveness of this aspect of marketing can be evaluated by the number of new customers, new leads of a company or, in case of telemarketing, the number of completed calls. Another significant metric of effectiveness is the number of new products purchased by existing customers since the objective of any enterprise that intends to stay competitive in the market is not only to create new customers but to value and retain the ones they have already. - Marketing Performance Measurement With Better Metrics
With the intensive development of communications there appeared a great many diverse definitions of marketing. Whatever the definition marketing is regarded the unique function of business. At present no successful business is possible without effective marketing.
One of the corner-stones of business Philip Kotler defines marketing as human activity directed at satisfying needs and wants through exchange processes. The marketing activities commonly include market research, new product development, product life cycle management, pricing, channel management and promotion. - Article Submission Works Better Than Links Exchange
Why use article marketing and not some other kind of marketing? To answer this questions we need to list first the types of online marketing that are popular today, then we will be able to compare results and will find out in what case article marketing works better than any other kind of marketing.
Let's start with article marketing itself. First, what kind of investment you need to do? You will need to write an article for submission purpose and you will need to submit it to 100+ web-sites or just to few major ones. The costs for copywriting service start at 10$ per 500 words and depend a lot on quality of the article. As for submission you can do it yourself or find really cheap options, for instance you can submit to bulk sites for just 10$. What about results? You will have an article listed on hundred of sites, that tells about your niche, and you will have a link which points to your site. There are good chances that Google will treat this page and the link as useful. As link comes from article which is related to your web-site topic. - Key Marketing Metrics: Are Your Marketing Strategies Effective?
The importance of knowledge regarding key marketing metrics can't be denied by anyone who understands the concept of marketing theory. Yet, many marketing people, particularly ecommerce marketers don't regularly obtain, study and learn from several of the most basic key marketing metrics. In fact, a recent survey found that only ten percent of the companies surveyed had a budget intended specifically geared to measuring key marketing metrics.
Key marketing metrics are a relatively new role in the structure of a successful organization. It is intended to measure the gap between the strategy for marketing the product or the business and its execution and the final results of that strategy, whether effective or not. - Measure Marketing Actions: How Well Are Your Advertising Methods Working?
The capability of determining how effective are the activities involved in marketing and to prove that value to the bottom line of the company is more important than ever before for professionals in the field of marketing. Marketing personnel must be able to place quantification markers on the effectiveness of existing programs and to trace and judge the return on the investment made in marketing over a period of time in order to be able to document that the budgets for the department or group are worthwhile.
In perhaps no other area of business activities, marketing personnel must have quantification so they will know whether the investment is providing expected and anticipated returns. Marketing definitely is a business activity that requires tracking in real time.
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