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Most Recent Articles
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- Beverage Company Sponsors Teen Games
As part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year's L.A. Watts Summer Games, the largest high school athletic competition in the nation. - Advertisers Embrace 'rich Media' Format
From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers.
U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, according to the Interactive Advertising Bureau. - Study: 800 Numbers Still Popular With Advertisers
Despite growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study. - Getting Free Publicity For Your Business
Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
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