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Samuel Martin's Articles in Management

  • Boating Industry Launches Marketing Campaign
    For the first time in U.S. boating history, marine products manufacturers will spend millions of dollars promoting the benefits of recreational boating and boat ownership.

    The National Marine Manufacturers Association's "Grow Boating" campaign and $12 million marketing blitz includes national advertising buys, direct mail and other initiatives that the industry hopes will connect with potential boaters whose free time is growing more fractionalized.
  • Private Companies Weigh Employee Stock Options
    Q: I understand that Entrex has brought public market standards and disciplines to the private market. What does this mean for my employees and the possibility of stock ownership or options?

    - Al Davenport, business owner, Pompano Beach, Fla.
  • Is An Independent Advisor Right For You?
    Are you overwhelmed by retirement planning? If so, you're not alone.

    The process of managing personal finances is both time-consuming and complex. According to the 2005 Employee Benefit Research Institute's "Retirement Confidence Survey," 55 percent of workers said they were behind schedule in retirement savings. With so many different companies offering a range of products and services, it's hard to know where to turn for financial advice.
  • Small Businesses Benefit From Web Competition
    While word of mouth attracted new users, it was not until it won Best Family Web site in last year's WebAward competition that things took off for the Family Cookbook Project.

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