Customer Service: Maximized Profit Potential In brick and mortar stores there is a software application that has provided additional sales and is geared toward customer satisfaction. When customers are checking out at a retail shop they may be made aware of complimentary products that are geared specifically to the item they have just purchased. If they are purchasing a dress, the clerk may make them aware of shoes or jewelry that may be a good fit to complete the ensemble. A customer might also be provided with a store coupon for a complimentary product encouraging a return visit to the store.
In the world of retail this is called “Point of Sale” (POS) information. The data is loaded into the cash register to allow clerks to have instance access to details regarding items that the customer may be interested in.