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Scott Lindsay -'s Articles

  • 3 Absolutes For Healthy Ecommerce
    "The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly." - William Bernbach

    In radio advertising you need the creativity of voice and sound. In television it comes through visual interest as well. In print it may be a blending of color and written content.
  • 8 Traits Of The Perfect Entrepreneur
    If you’ve considered the possibility of becoming an entrepreneur there are eight traits that are important in describing the perfect entrepreneur.

    1. Risk Taker – Entrepreneurs understand that in order to make a profit they will need to assume a certain level of financial risk.
  • A Business Forum: Customer Experts
    “If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway.” - William Randolph Hearst

    One way many enterprising business owners are finding to construct that highway is through the use of an online forum. If you have clients who can create a buzz about your product there is likely to be more interest as other guests find your forum.
  • A Few Magazine Publishing Terms
    The business of writing for magazines is often speculative in nature. It can often seem fruitless to conduct research on available paying magazines, attempt to understand their style and unique requirements, write the article, send the article, and then wait for what can seem a never ending response.

    It can be even more daunting when you have invested significant time and energy and have received multiple rejection slips. It can cause an author to wonder if they should hang it up and head back to the ‘real world’.
  • A Guide To Website Promotion – Part One
    A great deal has been written about website promotion, yet many businesses fail in attaining visible results: increasing traffic, getting more clients and so on. Why? Because many online entrepreneurs do not exploit the proper website promotion tools at their fullest.

    Here is a list of website promotion strategies you need to consider if you want a successful online business.
  • A Guide To Website Promotion – Part Three
    Let’s take a look at what you’ve learned so far: search engine strategies, building links, and promoting your website through traditional media and emails. While search engines, emails and linking strategies are usually free, traditional media needs a special budget. If you have a good budget for website promotion, here are some online strategies you might want to consider:

    5. Online Paid Advertising Strategies
  • A Guide To Website Promotion – Part Two
    Now that you are familiar with the most important search engines and linking strategies, you should not ignore other promotion tools that will enhance your website promotion efforts.

    3. Traditional Media Strategies
  • A Work In Context - The Paradigm
    A paradigm has been described as “A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them.”

    Each writer comes at their work with a certain paradigm at work. Each writer will write with a set of assumptions about the world around them, they will subconsciously include concepts and values they find imperative. In the broadest perspective possible each writer will express their worldview in some form or fashion through what they write. This may not happen in every piece, however when the entire body of work is evaluated carefully it becomes clear what the author truly believes to be true, noble and right.
  • A Writer’s Life For Me?
    It may be the hope of all who have ever put pen to paper that they might be able to write on a full-time basis. The romantic notion of a writer's life is compelling enough to many to find them seeking ways to make a living by crafting the written word.

    David Boles is the publisher and Editor-in-Chief of Go Inside Magazine. Boles indicates his day starts at 8:00 a.m. and he rarely finishes writing until midnight. Boles has additional words of wisdom for new writers.
  • A Writer’s Need For Community
    I’d like to present three easy steps to getting published. Well, I’d like to, but there’s usually more than three and they are never easy.

    Many aspiring writers I encounter believe if they can just get their article to an editor the editor will see the value in the work and want to sign them to a contract of some sort. Now, this is rarely verbalized by the author, but the dream-dashing is very evident when they receive their first rejection slip.
  • Achieving Ebook Goals
    You have researched a topic and believe there is enough material to provide readers with a compelling reason to desire the information. The topic is universal in scope or is a niche idea with plenty of potential customers. In either case you discover you only have one problem; you don’t know how to write.

    I’ve touched on this idea in other articles, but I wanted to dedicate an article to the use of freelance writers to aid in the completion of your visionary idea.
  • Affiliate Revenue Develop A Franchise
    When your online business becomes established you may consider the development of an affiliate program for other businesses to capitalize on your success.

    There are many online businesses that utilize affiliate programs to meet a specific need they have in their company. You will pay a residual for every purchase derived from your affiliate websites, but this cost is often much less than other advertising techniques aimed at delivering customers to your site.
  • Affiliate Revenue: Client Relations
    When you develop a business that is ultimately released to other site owners in an affiliate program you can assist your affiliates by providing some tips on how to develop a customer base for your product. In the process you can help them improve their effectiveness in selling while enhancing your bottom line.

    The use of an ‘affiliate member’ area on your site can help your affiliates understand you are willing to help them become successful.
  • Affiliate Revenue: Residuals
    One way that aspiring netrepreneurs can learn if an idea for an online business has merit is to begin by ‘selling’ information on the web. For a minimum investment a site can be developed that simply provides information. Essentially you will be marketing information.

    Test Development
  • Agree To Be Spam-Free
    Spending on commercial email ballooned to $7.3 billion in 2005 from $164 million in 1999.” - Jupiter Communications

    The use of email is an important tool in maintaining positive client relationships. Some emails are sent individually and personally, however some are sent in bulk and that’s when difficulties show up for business interests.
  • An African Hope Peddler
    “A man who refuses to move forward will never leave a footprint.” - Modupe Oluwalademi

    Modupe lived in Nigeria. He had very little in the way of wealth and had been robbed more than once, but he had an incredibly entrepreneurial spirit. His contagious spirit inspired many to do more with their lives than they thought possible.
  • An Seo Tale
    Once upon a time, the search engines relied on META tags: keywords (especially keywords), titles and descriptions. There was no need to optimize a website, there was no need to hire professional content writers to create valuable web content, no one cared about keyword density on pages.

    Once upon a time, being on the Web was not so costly. There was no such thing as “valid html”; no one tried to impress you with a Flash site… It was all simply the Web’s Stone Age. Oh, the good old days! It used to be so easy to influence the search engines and get high placements in their result pages! And no one really cared about web standards, design techniques, or patterns. The prehistoric search engines were nothing more than word matching filters. All that, no longer than fifteen years ago!
  • An Seo Tale
    Once upon a time, the search engines relied on META tags: keywords (especially keywords), titles and descriptions. There was no need to optimize a website, there was no need to hire professional content writers to create valuable web content, no one cared about keyword density on pages.

    Once upon a time, being on the Web was not so costly. There was no such thing as “valid html”; no one tried to impress you with a Flash site… It was all simply the Web’s Stone Age. Oh, the good old days! It used to be so easy to influence the search engines and get high placements in their result pages! And no one really cared about web standards, design techniques, or patterns. The prehistoric search engines were nothing more than word matching filters. All that, no longer than fifteen years ago!
  • Appealing To The Reader
    You’ve worked hard on your manuscript and are prepared to send it to a publisher. You realize your manuscript was not something the publisher asked for specifically, yet you feel it matches their stated purpose. You have created a one page, concise cover letter and have made sure it contains no spelling or grammar mistakes.

    The line is long at the post office, yet you gladly wait to personally send the manuscript on its way. You watch as the heartless postal worker twists your package like a Frisbee into the ‘out’ bin. Quietly you walk back to the car and hope for the best.
  • Are You Talking To Me?
    In poetic literature you will often find a poem that seems to be inviting the reader to participate in an adventure or a love story. The use of ‘you’ is evident in the poetry, but in most cases the reader understands that the poem is written to a third party and the author is simply allowing you the opportunity to read these moments of intimate conversation.

    Possessives in poetry, marked by an apostrophe, are a way to understand that the poem is written for and to another person – even when written from a first person perspective.
  • Auctions: Sales Solutions With Marketing Potential
    You have evaluated your stock and have discovered you have more of a certain product line than you feel you are able to sell. Upon further evaluation you discover you have a line of products you will be discontinuing.

    This is a moment of decision. A moment when you decide how to dispose of the items you don’t feel you can reasonable sell in your normal online store.
  • Auctions: Taping Into The Global Garage Sale
    The rise in online auctions has created a global garage sale. Interestingly it is this exact atmosphere that is a draw to customers that enjoy bargain hunting.

    Many online auction users are used to spending Saturday mornings driving from one location to the next in search of a treasure. These individuals may not even be certain what they are looking for, but they know it when they see it.
  • Auctions: Testing The Waters
    If you are still in the process of developing your online business perhaps you might try using online auctions sites to get a feel for selling online.

    Perhaps you have an interest in a variety of products and you are having trouble deciding which may have the greatest potential. Maybe you have conducted a degree of market research and you’re still not sure. The use of online auction sites can help you gain a clearer understanding of the response to the products you are most interested in.
  • Audio Streaming: Adding Humanity
    The headline read, “If your site doesn’t have audio, it’s going to be outdated soon.” It’s this type of headline that captures attention, especially if you are an online business that is seeking to grow your business, retain your existing customers and attract new prospects.

    Where once we were satisfied with a relatively small handful of gigabytes, we are now purchasing computers with lightening fast speed and a seemingly endless bucket of hard drive space.
  • Autoresponders 101
    A difficulty that standard brick and mortar stores face is in providing follow-up to their customers. When you make a purchase a normal retailer your contact information might be used to send sales flyers or an invitation to a customer only event. There is very little personal contact with the customer although a growing number of these stores may ask for email address or other contact information to alert you to upcoming events.

    With online marketing this scenario is quickly resolved through the use of autoresponders (sometimes referred to as auto responders). If someone sends your company an email an autoresponder can send a return email instantly to advise them that their question will be addressed very soon.
  • Autoresponders: Laying The Groundwork
    Autoresponder software has become a meaningful tool in plowing fertile soil for a marketing harvest. The whole notion of autoresponders has grown beyond a simple means of connecting with anyone who seeks to get in touch by email.

    One area of autoresponder growth that may be worth mentioning is a web-page autoresponder. In this scenario a webpage is developed that will list various free informational products you have available. Your visitor can check the appropriate box and begin receiving the timely delivery of informational items that can inform and create a level of trust between the visitor and your online company.
  • B-Blogs And Customer Connectivity
    Do you have a business blog? Do you have a goal in mind for what you’d like to accomplish with your blog? Do you have topics you won’t discuss in your blog?

    Sometimes referred to as b-blogs, a business weblog can be a vital link to existing customers and prospective clients.
  • B-Blogs: A Business Prerequisite
    “How does business change when everyone is a potential publisher? A vast new stretch of the information world opens up.” – Stephen Baker and Heather Green

    As a Business Blogger (b-blogger) you do not need to reinvent the wheel and you don’t even need to be an especially gifted writer. Simple software solutions are available to allow you to blog with confidence even if you feel technologically challenged.
  • Banking On Your Knowledge
    "One’s mind, once stretched by a new idea never regains its original dimensions." - Oliver Wendell Holmes

    The fabric of American home-based businesses is made up of a multi-colored tapestry that includes a wide range of experience. Statistics indicate that women and an aging workforce are finding a new career path in home-based businesses.
  • Becoming A Published Author Is Within Reach
    The sale of information is a hot property in online business. Many highly successful websites are filled with informational articles that are beneficial in both Search Engine Optimization (SEO) as well as providing visitors with a reason to come back.

    There are entrepreneurs that would like to proceed with packaging the information they’ve compiled into a sellable ebook. Certain questions arise that have them wondering what they should do.
  • Before Painting Words
    No matter what kind of writing you consider your forte you might want to consider the use of a ‘learning log’.

    The process of writing generally requires research. Unless you are recounting personal events in a first person non-fiction narrative the use of research tools is a highly valued counterpart to effective writing.
  • Being A Writer Is So Taxing
    For many writers the idea of trying to figure out how to manage taxes related to writing is laughable because they are still dreaming of selling their first article, story or manuscript. However, you may well find yourself receiving payment for your writing one day – and when you do, it's important to know some tax basics as they relate to writing.

    In America all income is taxable and that includes income from writing. Some writers will file as a sole proprietorship business although this is not always necessary.
  • Being Paid To Learn
    The term content writing has taken on a new meaning with the advent of the internet. In strict writing discipline the term refers to adapting your writing to match a specific style or voice. This type of writing has nothing to do with personal taste or style preference. It is, however, a means of forcing yourself to learn to write in a style that you may have never chosen on your own.

    In the realm of writing for internet providers the term has a similar meaning, but there is the added component of writing specifically to fulfill the content needs of a client’s website.
  • Blogging For Money
    While most of the bloggers don’t care about money, but about exposure, there are some making pretty decent earnings with blogs. The question is: how much? Well, that depends on the method used by the blogger, the traffic he or she can attract to the blog, the value of the post and so on. If you are willing to win some money with a blog, there are a few possibilities.

    There are various ways to make money from a blog: advertising, including the famous ads by Google (AdSense), affiliate marketing, the controversial pay-per-post current, the actual blogging job and donations:
  • Blogging – Pros And Cons
    The “blogging revolution”… how many times have you heard that? I’d call it the “blogging invasion”. It seems that any one, no matter how novice to the Internet, can master a blog: there’s no need to know HTML and it’s free. These are the first “pros”. But are they really “pros”?

    Let’s see: if any one can master a blog, it means any one can have a blog and write whatever he or she has in mind: a dream, a recipe, a funny story about a cat, a poem, a diary, a sleazy comment about another person, porn, hateful remarks and more. Hey, it’s a free world! But, because there are so many bloggers out there, it’s rather difficult to find quality blogs.
  • Blogging: A Writer’s Journal
    A novel way for a writer to keep prospects and fans in the loop on their progress as a writer is through the use of a web log or ‘Blog’.

    “This notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail.” – Eric Schmidt
  • Blogging: Effective Marketing
    Weblogs, or “blogs” were introduced in 1997. As with most new technology the initial users of blogs were those gifted in the field of technology.

    The growth of blogging began as the user interface became more simplified requiring no knowledge of HTML or other specialized coding.
  • Blogs And Forums: A Two-pronged Approach
    When discussing online marketing there is the inevitable comparison between a Business Blog (b-blog) and an online forum. The feeling is that the two serve essentially the same purpose and it is a simple matter of defining which approach may be best for your company.

    The comparison between these two approaches is something like comparing apples and oranges. They are both fruit, but that’s about the sum total of their similarities.
  • Boost Traffic With Linking Strategies
    Optimizing your website for high ranking on the SERP is a step by step process. Great content, SEO optimized pages and an amazing website layout are not enough to bring traffic. Being on the Web means being a part of the Web and not an isolated entity. Google places no importance on solitary websites. To get Google’s attention and increase traffic, you need solid linking strategies. However, it is not only Google you should consider when you collect links. All other search engines follow links to spider and index web pages. Links are like channels driving search engines and traffic to your website.

    The most important aspect you need to consider at the very beginning of the process is that you’ll need quality links to rank high on the SERP. If you manage to gather more than 100 links, the quality of the links is not as important anymore. Not for Google.
  • Boost Your Business With Email
    Emails are quite a powerful marketing tool, if not misused. Misusing electronic mail is an actual trend. It happens to us all on a daily basis. You’ve received them: the very inviting email that suggests to visit a certain website where a wonderful Russian lady awaits to become the perfect bride, or to read news from a Nigerian magnate that wants to give us a few million dollars, etc…

    These are really annoying Spam emails, but these are not the only emails that are Spam. Even legitimate companies perform a type of less insistent Spam to sell their products. As a matter of fact they do not really Spam, but send unsolicited commercial emails. Because people don’t really know the definition of Spam (unsolicited bulk email) they tend to treat this type of Internet marketing approach aggressively and lose trust and respect for the companies practicing it.
  • Building A Successful Online Business
    In order to be successful in building an online business you must have many variables in place. Running any type of business, be it online or the traditional type, can be a challenge. It takes a lot of guts, ingenuity, perseverance, and so much more. You have issues to deal with on an ongoing basis. You may even have to make adjustments as you go along.

    Building a successful online business takes character and perseverance because you will have to face many obstacles in your path. You will be looking at legal, physical, mental, and emotional issues, not including dealing with personnel (if you have a staff).
  • Building A Successful Website In 10 Easy Steps
    So why do you want a website? Would you like to create a personal page to tell the world who you are and what you dream for? Or maybe you have a large family, with members living in different parts of the world and you’d like to keep the family together at least online. What about making a living online or promoting your business? No matter the reasons, here are a few tips that will help you create a professional website.

    1. Design a website focused on a particular topic and then carefully categorize its contents. If it’s a family site keep it to the subject and don’t mess it up with unrelated issues. If it’s a business site and you sell flowers, don’t put in web design services, escort services and so on.
  • Building Your Way To Online Success Part 5
    We’ve spent some quality time with the first two crucial elements to a successful business startup.

    Here’s a recap:
  • Building Your Way To Online Success Part 6
    MARKETING YOUR WEBSITE:

    You’ve taken the time to ensure that your site is search engine friendly, meta tags have been added and you’re ready to take the next step in establishing a successful website. So where do you go from here?
  • Building Your Way To Online Success-part 1
    As your alarm clock explodes into life each morning, and you reach out to pound it back into submission for another ten minutes, does the thought ever cross your mind that there could be a way to end this same tired, old routine?

    Each day, as you make your way to and from your workplace, amidst the fumes, frustration, and financial drain that is the lot of a commuter, do you ever dream of being able to step out of your bedroom and straight into your workplace?
  • Building Your Way To Online Success-part 3
    Here is a recap of the content of our first two guidelines for getting a successful business started:

    Step 1: DECIDE WHAT YOUR BUSINESS IS GOING TO BE
  • Building Your Way To Online Success-part 4
    Just as a good business plan relies on a certain number of consistent factors to be successful, so too, does a well thought out and executed website. Your site can provide any personality you wish (i.e. fun, adventurous, touching, professional, etc.), but it’s important to tune your website to the frequency of both visitor and search engine.

    For instance, if the purpose of your website is golfing, but the majority of your written material is about something other than golf it may likely provide a disconnect with visitors who are interested in golf (which is why they came to your site). Such a scenario will also reduce your ranking in most search engine results.
  • Business Accountability At Home
    "We are accountable for our decisions in our personal life so why shouldn't we be just as accountable in our work life." - Catherine Pulsifer

    One of the greatest killers of successful ecommerce is a lack of accountability. When these individuals worked for someone else they were held accountable and were kept ‘on task’. As a home-based business owner it can be very difficult to stay the course. Beyond the discovery of your priorities it might make sense to identify an accountability partner to help you reach your goals.
  • Business Accountability At Home
    "We are accountable for our decisions in our personal life so why shouldn't we be just as accountable in our work life." - Catherine Pulsifer

    One of the greatest killers of successful ecommerce is a lack of accountability. When these individuals worked for someone else they were held accountable and were kept ‘on task’. As a home-based business owner it can be very difficult to stay the course. Beyond the discovery of your priorities it might make sense to identify an accountability partner to help you reach your goals.
  • Business Accountability At Home
    "We are accountable for our decisions in our personal life so why shouldn't we be just as accountable in our work life." - Catherine Pulsifer

    One of the greatest killers of successful ecommerce is a lack of accountability. When these individuals worked for someone else they were held accountable and were kept ‘on task’. As a home-based business owner it can be very difficult to stay the course. Beyond the discovery of your priorities it might make sense to identify an accountability partner to help you reach your goals.
  • Business Forums And Online Marketing
    As an individual with an interest in online marketing you are looking for a comprehensive plan to assist in your long-term objectives. I have taken an anonymous quote and reconfigured it below to help you gain a better perspective on using marketing to your advantage,

    Imagine there is a circus coming to town and you are seeking to find ways to promote the event and encourage people to take advantage of it.
  • Business Success: The Action Connection
    “Be patient and calm - for no one can catch fish in anger.” - Herbert Hoover

    Becoming a successful entrepreneur may rely more on perseverance than skill. The development of a business plan needs to allow room for initial failure and financial difficulties.
  • Content Or Passion: Balance In The Writing Journey
    Is it better to participate in content writing or write for magazine publication?

    The above question is actually multifaceted and can help you determine the overall thrust of your freelance writing career.
  • Contextual Advertising - A Better Way To Advertise?
    If you run a business you must advertise. It doesn’t matter what size business you have, you must advertise to let others know what you are selling. Advertising is what gets people to your website or to your door. This is the only way you can make money with your business.

    As a matter of fact, advertising is so important, that companies allocate a huge amount of their budget toward advertising and marketing. They may use many ways to get their product to the eyes and ears of the consumer such as text ads in magazines and newspapers or large ad space in newspapers.
  • Cover Letters
    I will routinely advise new writers to make sure their cover letters are professional in tone. All additional correspondence with an editor should be similarly professional.

    There are a few other details regarding a cover letter that may be of interest. For instance, if you can't say what needs to be said in one page, you need to say it again. It is bad form to send a cover letter that is longer than one page. The person you are sending the cover letter to may make a judgement about your potential based on the first 20 seconds of your cover letter. If your cover letter is not concise and professional, the letter may be put aside without further consideration. One thing that may help in keeping your letter concise is to work at keeping your sentences short. Twelve to fifteen words should be the target word count for sentences in your cover letter.
  • Creating A Website Winner
    Like many people, you may have been dreaming of the day when you can start your very own online business. You've got a great idea waiting to explode, and you know that it's going to be a winner. The vision is there, as are the enthusiasm and skills. Now there's just one more thing you need before you can make that dream a reality, and that's a website--your public face to the world.

    Building a website can be an exciting experience. However, when it comes to creating a business website, it is very important to look before you leap. Here are a few things to consider before launching your online presence:
  • Customer Service: Maximized Profit Potential
    In brick and mortar stores there is a software application that has provided additional sales and is geared toward customer satisfaction. When customers are checking out at a retail shop they may be made aware of complimentary products that are geared specifically to the item they have just purchased. If they are purchasing a dress, the clerk may make them aware of shoes or jewelry that may be a good fit to complete the ensemble. A customer might also be provided with a store coupon for a complimentary product encouraging a return visit to the store.

    In the world of retail this is called “Point of Sale” (POS) information. The data is loaded into the cash register to allow clerks to have instance access to details regarding items that the customer may be interested in.
  • Deadline Management
    “When length is a problem, I'd rather cut out sections -- entire thoughts -- than chisel off the texture and color from the most important parts of the story. Cutting is hard and painful work, but I'd rather do it myself than leave it to someone who doesn't know the story as well as I do." - Warren Wolfe

    For some the idea of actually having writing deadlines would be a dream come true. They enjoy writing, but have never experienced the ruthless demand of completing an article by a preset time.
  • Deciding What To Write-Can You Get There From Here?
    When writing an article or story, how exactly do you decide what to write? Do your characters develop as you go when writing fiction? Does your plot unfold by chance? Do you have a clear idea of where your story or article is going before you actually begin to write?

    I have to admit there are times when I just start writing and worry about the details later. Interestingly, it is a unique exercise in taking something without purpose and finding one for it. However, there is a method called ‘clustering’ that can help you define key elements to a story before it is subjected to creative phrase turning.
  • Designing For Web Browsers
    Web design is always a challenge: new web browsers make website owners to turn to web designers to redesign their web pages; different web browsers display websites in different ways, leading to the same problem: redesign. This is costly, needs time and if the job is not done right, the release of a new web browser may lead to the same trouble. Moreover: a non-standard-compliant website is not a user friendly website (obviously!) and it might damage your business, by driving your visitors away.

    To avoid the inconvenience, ask your web developer to create an “all browsers compatible” website.
  • Developing A Business Forum: Focus And Function
    “Communication--the human connection--is the key to personal and career success.” - Paul J. Meyer

    It doesn’t take long to discover the incredible diversity in online forums. Some forums are saturated in Google Adsense and other advertising banners. Some are virtually ad-free.
  • Did You Know? Understanding The Publishing World
    Sometimes putting things in perspective is useful when trying to gain a clear understanding of the many facets of the publishing world.

    This article is intended to provide some random statistics to help you understand the publishing world a little better.
  • Disturbing Web Trends: Ugliness Sells?
    Isn’t it annoying when your online competitor gets more traffic and makes more sales than you do even though their website is ugly? Your website is stunning so how can this happen?

    Well, it’s not necessarily the beauty of a site that sells. There is a disturbing web trend that seems to indicate that “ugliness sells”. Is it really the ugliness that sells? Not quite.
  • Doctor, Doctor, Give Me The News
    You may have heard of the term, "Book Doctor" in your writing career. Maybe you've wondered what a Book Doctor does and if it's a good idea to utilize their services.

    In essence, a Book Doctor is an individual who promises to assist you in making your manuscript ready for submission to an editor or publisher.
  • Domain Names: So Many To Choose From
    The use of multiple domains is something that many online businesses are happily participating in. You may wonder why someone would go to the added expense of purchasing additional domain names they may not even use.

    From a marketing standpoint there are three solid reasons why ‘the more - the merrier’ is a concept that may make sense when it comes to the acquisition of domain names.
  • Domain Names: Thinking Ahead
    In the development of an ecommerce site it is conceivable that there is a roll out plan for your features and product lines. More than likely your initial foray into ecommerce is a microcosm of where you want to be sometime in the future.

    When you are selecting domain names for your site it may make sense to consider the future of your site. Is it conceivable that the site will be spit in the future to concentrate on a specific product line or products that meet a specific need?
  • Don’t Sell Yourself Short
    Freelance job sites are filled with work. If you want to work for pay today, it is possible that you can do so. You might even be able to write as many articles as you want to write.

    "$1.00 Per Article - As Much Work As You Want"
  • Dusting Off A Dream: Writing Success At Any Age
    “Give me a stock clerk with a goal and I'll give you a man who will make history. Give me a man with no goals and I'll give you a stock clerk.” - J.C. Penney

    Country recording artist Tim McGraw confided in an interview that there was a guy at a 7-11 that could sing him under a table. So, why is that guy serving up Slurpees while Tim is performing to packed stadiums?
  • Ebook: The Content Recycler
    One of the key ways netrepreneurs are optimizing their websites is through the use of targeted articles that use specific keywords or phrases that assist in the positive advancement of the site’s rankings with established search engines.

    Many of the articles on your website may change from time to time. The information that was provided was informative, but you’ve moved on to other targeted keywords as part of an overall marketing strategy utilizing Search Engine Optimization (SEO) techniques.
  • Ebooks And Growing Residual Income
    From a consumer’s point of view the cost of ebook purchases are undeniably less expensive than their paper counterpart. Many of these ebooks can be downloaded to portable devices allowing consumers to read the material virtually anywhere they go.

    Mainstream publishers have caught the vision and have provided several high profile titles as ebook downloads. Some established authors are testing the waters by making new titles available exclusive by ebook download. This very action helps us understand the belief that ebooks may well be the maverick future of publishing.
  • Ebooks Spur Ecommerce
    Cartoon strip creator Scott Adams self-published an ebook and found it connected with a larger audience than he expected, “"eBooks have been a substantial portion of my total book sales. I've reached a lot of readers who don't like the higher cost of hardcover books." Adams’ eBook sold a substantial volume of downloads and placed his work on the eBook Best Seller list.

    It is estimated that consumers spent in excess of 12 million dollars in eBook purchases in 2004 with a 20% growth pattern in 2005 and similar growth in 2006.
  • Ebooks: An Overlooked Goldmine?
    Estimates now indicate that ebook sales have surpassed both the audiocassette and the audio CD in consumer preference. Ebooks are also ranked second only to traditional book publishing in current sales.

    From an entrepreneurial standpoint, one of the greatest difficulties in looking at revenue producing ideas is to arrive at the party early enough to see the largest return on investment. The truth is ebooks may have been the best entrepreneurial choice in 2004, but as sales continue to climb ebooks are still an incredible investment tool.
  • Ebooks: Categorically Speaking
    The categories associated with ebooks are incredibly large. Trying to pinpoint the exact type of material best suited for ebook development is a bit like trying to nail Jell-O to the wall.

    What follows is a brief look at a few of the categories in which ebooks may fit.
  • Ecommerce And Advertising
    Did you know the same rules that apply for print, audio and video advertising are also true for Internet advertising?

    In the United States the Federal Trade Commission is charged with the enforcement of ‘truth in advertising’ standards – even on the web.
  • Ecommerce Basics: Three Things To Avoid
    When you decide to put your ecommerce website together there are a few mistakes that are easy to make, yet easy to avoid.

    While the list is rather lengthy we will look at three of the most important.
  • Ecommerce Site Design: Tell Me What You Really Think
    Site design is a primary determinant in online shopping. If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back?

    Take some time to research your competitor's websites. What seems to work on their site? What have they done really well? How does this information stack up with your site? What have you learned?
  • Ecommerce: Have Cart - Will Shop
    In order for you to sell products or services online you will need a shopping cart application to facilitate ecommerce. While your customers simply want a way to make a purchase if they are interested in your product you will have already considered tough choices.

    For Instance...
  • Ecommerce: How Payment Gets From Here To There
    We’ve all heard the children’s song, ‘Dem Bones’.

    The foot bone's connected to the leg bone,
    The leg bone's connected to the knee bone,
    The knee bone's connected to the thigh bone,
    The thigh bone's connected to the back bone,
    The back bone's connected to the neck bone,
    The neck bone's connected to the head bone,
    Etc.
  • Ecommerce: I Second That Emotional Connection
    “We are much more emotionally attached to products for which we feel some involvement. So true personalization and customization makes a real difference.” – Donald Norman (author)

    There is a psychology to the products we use most. In truth, there may likely be a product that is less expensive and equal in many primary ways. However, the use of a product has certain emotional ties that link the product with a particular response. We may not be able to articulate why the product is superior; we simply know it is the only product we want to use.
  • Ecommerce: Landing The Merchant Account
    Accepting credit card orders online is a convenient way to do business, especially for the consumer. There are online businesses that do not use credit card payments, but rather invoice and accept either cashiers check or money orders. However, in most cases this billing process results in a loss of more than half of a site’s potential customers.

    The reasons many businesses do not like to accept credit cards are many and include financial issues such as transaction fees, discount rates, setup, statement and application fees as well as a minimum monthly fee. Combined this can take a significant bite out of your potential profit.
  • Ecommerce: Logos And More
    Unless you are gifted in the area of graphic design it is probably best to develop a logo for your ecommerce site with the help of a professional.

    You should know that many local designers may charge as much as $1,000 or more for a unique logo design depending on the amount of time the logo takes to meet your specifications. These professionals will work with you to come up with a way to brand your name or product in the minds of your visitor. The importance of a quality logo can’t be overstated.
  • Ecommerce: Mashups And Future Site Function
    What comes to your mind when you hear the term ‘Mashups”? It is likely whatever comes to mind will not come close to the actual thought process behind the term unless, of course, you are already familiar with the concept.

    The term ‘mashups’ has been used in both music and software applications. The term generally means mixing two separate media applications into something entirely new. In the world of music that means a new song that might feature Aretha Franklin and Metallica. In the world of software, however, this can often mean a greater degree of function in which two successful software applications work together to create a greater output of information and usability than either could on their own.
  • Ecommerce: Mashups And Future Site Function
    What comes to your mind when you hear the term ‘Mashups”? It is likely whatever comes to mind will not come close to the actual thought process behind the term unless, of course, you are already familiar with the concept.

    The term ‘mashups’ has been used in both music and software applications. The term generally means mixing two separate media applications into something entirely new. In the world of music that means a new song that might feature Aretha Franklin and Metallica. In the world of software, however, this can often mean a greater degree of function in which two successful software applications work together to create a greater output of information and usability than either could on their own.
  • Ecommerce: Naming The Solutions
    The world of ecommerce is filled with fascinating technology and significant possibility. The move from a brick and mortar store to online sales may feel like being exported to a foreign country. You may not understand every issue involved in developing a winning website, but you CAN adapt. The end result may well be a long-term business opportunity derived from a worldwide customer base.

    I’d like to touch on just a few of the tools available to online marketers.
  • Ecommerce: New Horizons
    In 2005 the largest ecommerce sites were for the following top five products or services:

    Travel
    Computer /peripherals/PDA
    Apparel & accessories
    Office supplies
    Consumer packaged goods
  • Ecommerce: New Horizons
    In 2005 the largest ecommerce sites were for the following top five products or services:

    Travel
    Computer /peripherals/PDA
    Apparel & accessories
    Office supplies
    Consumer packaged goods
  • Ecommerce: Profit In Data Feeds?
    You’ve been to a shopping engine online. You know the kind, a place where you can do comparison-shopping online before you actually make a buying decision.

    If you are a netrepreneur you may wonder if it is even possible to have your product considered for price comparison sites like, Yahoo Shopping, Shopzilla NexTag, Shopping.com, Froogle and PriceGrabber.
  • Ecommerce: Shopping For A Shopping Solution
    The specifics of ecommerce can require a learning curve that many are reluctant to tackle. Perhaps that's why many brick and mortar stores have not entered the world of online marketing.

    It is possible to look at ecommerce and consider the things you might need and lose heart. You take a look at some of the items you need such as site design, hosting, shopping cart, autoresponders, search engine registration and a laundry list of other services and you wonder how in the world you are going to come up with a way to make it work. This is especially true for those who are just happy if they can figure out how to open their email account.
  • Ecommerce: Stress Reduction
    Certainly it’s important to plan and prepare for an online marketplace. It’s important to learn what you can about Search Engine Optimization (SEO) techniques, traffic building, ezine publishing, RSS, blogging, PPC and other marketing methods. The point of balance in ecommerce is there doesn’t need to be an incredible amount of stress associated with the development of an online store.

    It is possible to locate a one-stop ecommerce solution that can get you started on the right path. This can provide you with the opportunity to get your idea moving forward while learning more about the world of ecommerce.
  • Ecommerce: What Do Consumers Need?
    "My first rule of consumerism is never to buy anything you can't make your children carry." – Bill Bryson

    If you are involved in ecommerce it is important to accept the truth that we live in a consumer-driven society.
  • Email Marketing: Customer Respect
    “There is something to be said for reader exhaustion.” – Dana Blankenhorn

    Responsible email marketing remains a positive in developing your online business. The primary difficulty for legitimate business has everything to do with negative spam practices. This scourge has caused many email users to be wary of incoming emails. Unless they are very familiar with you even opt-in customers may view your email with either a bit of hostility of apathy. In one case they resent you and in the other they just don’t seem to care.
  • Email Marketing: Reclaiming Lost Territory
    The statistics you receive on your email marketing campaigns can be a bit deceiving. The numbers of delivered emails may seem high, but you have to remember that some email accounts may view a bulk fed email as spam and send it to a file that is never visited by the email account holder and is ultimately and automatically discarded without the customer even being aware it arrived. The good news is many email service providers and email marketers are working together to increase email deliverability. Currently the figure for non-deliverable emails stands at just over 20%.

    Your client can help improve that figure if they automatically whitelist or approve your email for acceptance by their email system. Individual Internet Service Providers (ISPs) can also be contacted and, by following their procedures, you may find your emails going to the right email box without being subjected to the junk or spam file.
  • Email Marketing: Software Solutions
    If you wish to provide email marketing as part of your online business plan you might want to look at some of the email marketing software applications available.

    Certainly there are sources where you can develop an online group at little or no cost. By following this approach you may be well served at the startup of your online business, but as it grows you may want to invest in software that aids in the effective delivery of your email marketing messages while providing a greater degree of flexibility in the final presentation.
  • Entrepreneurial Research And Testing
    "Experience is that marvelous thing that enables you to recognize a mistake when you make it again." - Franklin P. Jones

    Becoming an entrepreneur is about taking an idea and making a successful business from the sale of the idea. If the idea is a product, the sale of the product will require more than simple creativity and innovation.
  • Entrepreneurial Transitions
    Once you undertake the development of a business you utilize a variety of entrepreneurial skills. You find yourself working hard to keep things going, but there’s a real sense of satisfaction in the work.

    Recently I was told of a woman who had started her twenty-first business. In each case the business was related to cooking. The good news was this woman was a capable businesswoman and an excellent cook.
  • Entrepreneurialism And Mentorship
    Today’s motivation for young entrepreneurs is being fueled through a variety of mentor-based programs that work to assist in the development of great ideas while pointing out potholes to avoid.

    Organizations like Entrepreneurs Only (EO) are working to foster growth in young entrepreneurs with a sizeable dream. The organization further encourages philanthropy as part of the goodwill associated with establishing the vision.
  • Entrepreneurialism: Doing The Wickipedia Four Step
    According to Wikipedia, "An entrepreneur is a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent risks. In the context of the creation of for-profit enterprises, entrepreneur is often synonymous with founder."

    Let’s see if we can break this definition down into bite sized chunks.
  • Entrepreneurialism: Inspiration Or Perspiration
    “Opportunity is missed by most people because it is dressed in overalls and looks like work.” - Thomas Edison

    The entrepreneurial spirit is alive and well and seems to be either a growing fad or is perhaps finding a connection with those who have been searching for an outlet for their ideas.
  • Entrepreneurialism: Research Vs. Intuition
    In the development of a business there is a certain amount of research that must be conducted. Most entrepreneurs find themselves immersed in some form of research whether they like it or not.

    For many burgeoning entrepreneurs there is a question of whether intense research or personal intuition is the best course of action in determining the direction needed in business decisions.
  • Entrepreneurialism: Seven Unnecessary Traits
    When you are working to establish your own business you may believe certain things to be true about entrepreneurialism. While some traits may have merit there are other traits that may not be as necessary as you might have imagined.

    Leadership Skills vs. Personal Drive

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