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Most Recent Articles
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- Blogs And Forums: A Two-pronged Approach
When discussing online marketing there is the inevitable comparison between a Business Blog (b-blog) and an online forum. The feeling is that the two serve essentially the same purpose and it is a simple matter of defining which approach may be best for your company.
The comparison between these two approaches is something like comparing apples and oranges. They are both fruit, but that’s about the sum total of their similarities. - Forums For Business: Research Illumination
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.” - Philip Kotler
Marketing must always be consumer-based. You may have a product that you absolutely believe is the best product on the planet earth, yet if you have no customers you simply have a good idea.
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