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Scott Lindsay -'s Articles in SEO

  • Seo Tips For Beginners
    SEO means search engine optimization – a method that will improve the visibility of a website in the search engine listings, but you probably already know that. Then I should probably let you know what SEO is not: a magic wand that will bring your website a top 20 position over night. SEO takes time, commitment, skills and effort. SEO’s purpose is to increase relevant traffic to your website and generate more revenue.

    For SEO to work you need to have a website designed according to the World Wide Web Consortium (W3C), that means a website without technical difficulties (flash, improper Java scripts, frames) and with a clear, user friendly design. Once you have that, start your SEO work.
  • Stay Away From Black Hat Seo
    If you are a serious online entrepreneur you probably have a website and want to see it at the top of the search engine results. You know that SEO – search engine optimization – is what it takes to see your dream come true, so you decide to hire a company. You browse the web and read: “top 10 position guaranteed”. That’s exactly what you’ve been dreaming for, that’s exactly what you should not buy!

    No one, but no one could ever possibly guarantee you a top ten position in the search engines. There are no secret SEO techniques; no magic tools that can make your site reach the top over night. There are, however, some tricks. Many so-called SEO firms still use them, to make money fast. But their techniques will only hurt your site. Let’s say your site will, indeed, appear in the top of the search results for a while. With a little bit of luck it will even stay there longer. But once the search engines discover it, they will seriously penalize it. Using tricks to fool the search engines is called black hat SEO – and if you want to have success in the long-term and promote a serious online business you should stay away from black hat SEO techniques. In short, here is what you should avoid:
  • Seo – Best Linking Strategies
    Linking is not such a simple process. While there are still many webmasters and SEO experts implying that the more links pointing to your site, the higher rankings in Google and other search engines, this is not entirely true. It doesn’t really matter how many links you have, if they are not valuable links.

    What determines the value of a link? The value of a link to your site is given by the value of the website pointing at it. For example, if you have a link on an industry-related, PR 7 or higher, website that could bring your website a boost and a higher PR (page rank) as well. Note the “industry related” aspect. You don’t need to collect links and linking partners to improve search engine placements. This will come naturally after you create a network of related links that will bring valuable information for the users. A network of related links will bring you targeted traffic as well.
  • Seo For Flash Websites-is It Possible?
    If there is one tool to create astonishing websites, that’s Macromedia Flash. However, it is not that easy to learn and is difficult to use. But the results are incredible: web pages that mesmerize us with special effects, including image and sound, animations that make us feel like we are in a theatre, interactive applications and so much more.

    Inexperienced online entrepreneurs ask web design companies to create Flash websites. Many of these firms are indeed able to design an amazing website, but how many are able to optimize its pages for the search engines? What about the other obvious difficulties: long loading time, firewalls that block Flash, lack of usability – and the statistics that show more than 80 percents of online users prefer non-flash sites? Considering that search engines cannot read Flash, what are the chances for such a website to be indexed anyway? Ergo what’s the point in having an amazing website if it’s difficult to use and no one can find it?
  • Seo And Equilibrium For Google And Msn
    Google is the leading search engine but not the only search engine. Search engines like Yahoo, MSN, Ask and so on are also important. Although Google, followed by Yahoo!, is the global player on the search engine scene, MSN, owned by the giant Microsoft Corporation has a small role in the search engine market. However, MSN could become serious competition. Microsoft is a power. MSN search is already built into the home version of Windows XP and many users search with it. Who knows what Microsoft will decide to do next to gain popularity. Professional SEOs will not ignore this fact and optimize websites for all search engines.

    The good news is that optimizing your website for Google will definitely help with the other search engines. To index a website and position it high on its results, Google requires valuable content, good linking strategies, ethical SEO and so on. MSN wants the same. The differences are in the search algorithms. These algorithms could change overnight. There was a time when Netscape ruled the Web. The switch to Google took place almost in a flash. You never know what will happen next: that’s the beauty of SEO. SEO is always challenging, changing, stimulating. When you optimize your web pages for one search engine only you are doomed.
  • Keyword Density
    Keywords… always keywords! It’s amazing how much of a headache they can be. You spend hours and hours researching, planning, making lists, and calculating keyword density, for what? To be successful online, to reach those high SERPs all webmasters and online entrepreneurs dream about: to be number one.

    You are ready to pay the price; you are ready to choose a company that promises you top ten results guaranteed. Guess what? There are no warranties; there is no keyword secret formula. You want to be number one? That’s hard to achieve, but not impossible. You can do it on your own. You’ll need to learn a lot, to work day and night, to invest your time in this effort. But you will succeed.
  • SEO With Google Sitemaps
    You need SEO for your website, and you’ve done all your homework: keyword research, keyword optimization, onsite SEO (META tags, alt tags, keyword rich content, etc), offsite SEO (linking strategies: articles, press releases, blogs, forums, directories), advertising and so on. There is one more thing you need to complete your efforts: SEO with Google Sitemaps.

    First of all you should know what a Google Sitemap is not: a guarantee of getting high ranks in the Google search engine positioning results or higher PageRanks. A Sitemap is not a tool that forces Google robots to crawl on demand, but a tool that makes the crawler more effective by providing a clear structure of your website.
  • An Seo Tale
    Once upon a time, the search engines relied on META tags: keywords (especially keywords), titles and descriptions. There was no need to optimize a website, there was no need to hire professional content writers to create valuable web content, no one cared about keyword density on pages.

    Once upon a time, being on the Web was not so costly. There was no such thing as “valid html”; no one tried to impress you with a Flash site… It was all simply the Web’s Stone Age. Oh, the good old days! It used to be so easy to influence the search engines and get high placements in their result pages! And no one really cared about web standards, design techniques, or patterns. The prehistoric search engines were nothing more than word matching filters. All that, no longer than fifteen years ago!
  • Seo And Title Tags
    While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website.

    A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your title tag you have the opportunity to appeal directly to the consumer. Consider your title tag a mini advertisement directed to millions of web users.
  • Seo Software And You
    The thought of fully optimizing your website through SEO principles may seem an impossible task, especially so for the beginning netrepreneur, but it can be achieved. While it's possible to learn the skills needed to construct a fully optimized site there may be SEO software that may assist you in reaching your objective more quickly. The use of a quality SEO software application can also provide a means of sidestepping some of the pitfalls many online businesses discover when attempting to fully implement optimization techniques.

    Some software titles for SEO include Dynamic Keyword, WebPosition Gold and WebCEO. In each case the design is to perform specialized functions to enhance the overall level of optimization of your website. It should be noted that while WebPosition Gold has the longest track record it has also been listed as software to avoid by Google.
  • An Seo Tale
    Once upon a time, the search engines relied on META tags: keywords (especially keywords), titles and descriptions. There was no need to optimize a website, there was no need to hire professional content writers to create valuable web content, no one cared about keyword density on pages.

    Once upon a time, being on the Web was not so costly. There was no such thing as “valid html”; no one tried to impress you with a Flash site… It was all simply the Web’s Stone Age. Oh, the good old days! It used to be so easy to influence the search engines and get high placements in their result pages! And no one really cared about web standards, design techniques, or patterns. The prehistoric search engines were nothing more than word matching filters. All that, no longer than fifteen years ago!
  • Seo And Meta Tags: No More Foolin’
    When an online marketer is designing and setting up web pages they may use a Meta information to allow search engines to gain an understanding of what their website or web page is designed to do for visitors.

    Once upon a time in the land of Cyber it was believed that a Meta Tag could be the silver bullet that allowed you to gain high rankings in search engines. The fairy tale has gone away, but the Meta Tag Fable remains.
  • Seo And Title Tags
    While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website.

    A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your title tag you have the opportunity to appeal directly to the consumer. Consider your title tag a mini advertisement directed to millions of web users.
  • Seo Software And You
    The thought of fully optimizing your website through SEO principles may seem an impossible task, especially so for the beginning netrepreneur, but it can be achieved. While it's possible to learn the skills needed to construct a fully optimized site there may be SEO software that may assist you in reaching your objective more quickly. The use of a quality SEO software application can also provide a means of sidestepping some of the pitfalls many online businesses discover when attempting to fully implement optimization techniques.

    Some software titles for SEO include Dynamic Keyword, WebPosition Gold and WebCEO. In each case the design is to perform specialized functions to enhance the overall level of optimization of your website. It should be noted that while WebPosition Gold has the longest track record it has also been listed as software to avoid by Google.
  • Tripping Seo Traps
    The contract arrived and read in part, "A keyword density of 10 percent in required." The writer who had originally agreed to craft an article based on a keyword let out a low whistle as a mental image of the finished product assaulted his good sense.

    In a five hundred word article this would mean the keyword would be used fifty times. That's not bad if the keyword is 'the', but for a product keyword or phrase this is called 'keyword stuffing'. The practice is not limited to online content.
  • Seo: No Perfect World
    In the best case scenario the model of SEO would provide business with a fair shake in search engine rankings while giving visitors the opportunity to find legitimate information on your site.

    In a perfect world, search engines would give you altered ranking status within 24 hours of site submission information instead of two months or more.
  • Seo: Article Exchange
    Most experts in Search Engine Optimization (SEO) will recommend the use of knowledge-based articles as a key component to your site’s overall health and search engine visibility.

    Applicable articles are solid SEO performers because they increase site rankings while providing your potential customers with the information they need to make an informed choice regarding your product or service.
  • Seo: Photo Opportunities
    You are a savvy entrepreneur and have implemented a variety of Search Engine Optimization (SEO) strategies to help you with site rankings and marketing. It is likely you have placed keyword rich knowledge based resources on your website and you may have used SEO strategies in your Meta tag and Meta title information. However, there may be a strategy you missed.

    Optimized Photos
  • Seo: The Art Of Balance
    One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial future is set.

    The thing that isn’t always taken into consideration is that a sight can be perfectly optimized. That same site can achieve the number one position for a particular keyword or phrase and still be a site consumers do not like to visit.
  • Seo: Self-taught And Loving It
    Many online businesses like to work with a Search Engine Optimization (SEO) firm that guarantees placement in search engine rankings. At first blush, this sounds like a great idea. After all, who doesn’t want to be at the top of the search engine rankings? If a company can guarantee to get you there, why not use them?

    While there may be SEO firms that have your best interest in mind there are an equal number that simply do whatever they have to do to get your site in the number one position. Sometimes the methods used are not well accepted and the results are generally temporary.
  • SEO An Ethical Appeal
    If you use a Search Engine Optimization (SEO) firm to help increase your sites visibility to search engines you should be aware that one of the simplest ways unscrupulous firms use to manage a meteoric rise to the number one spot is simply through Pay Per Click (PPC) advertising.

    Essentially you pay an SEO firm to place advertising in such a way as to allow your site to be ranked in first place (preference being granted to the highest bidder). In the end, the SEO firm honored their commitment to move your ranking to number one, but they often do so using a method you could do yourself (advertising) while doing little in the way of long term results. As soon as you stop paying for SEO services, the advertising goes away and so does your ranking.
  • Seo: Text Is King
    There are so many file types, and the web is incredibly accommodating. For each program you use to develop new information for your website there is a software application that allows you to publish that file on the web.

    Portable Document Files (pdf), Word Documents (.doc) and many others are being integrated into standard site designs. Flash is often used to enhance the site with some pizzazz, but in each case the truth is just because you CAN put those files into your site design doesn’t mean you SHOULD put those file types into your site design.
  • Seo: Content Controversy
    One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.

    Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.
  • Seo: Is It Worth It To You?
    Search Engine Optimization (SEO) is a strategy that is on the lips of virtually every Internet marketing guru today. These same experts will have a variety of strategies you can use to address marketing concerns using the use of SEO.

    There may be a question of how important Search Engine Optimization is to you on a personal level. For instance you may not want a large online presence. It is possible you already have a significant client list and your online presence is geared toward those who are already familiar with your product or service. The site may have others that stumble across it, but it would be OK with you if your site were a bit like an unlisted number with just a few friends who know how to get in touch with you.
  • SEO: What They Don’t Know
    In marriage you try to learn everything you can about the other person so you can determine how best to interact with them, relate to their needs and help them learn something more about you. It’s not quite like dating because when you date you often try to put your best face forward. Marriage often reveals those little flaws that are part of the human makeup.

    Search Engine Optimization (SEO) is a bit like marriage in that you attempt to learn all you can about SEO and then hope that the search engine learns enough about you to help you in the site rankings.

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