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Most Recent Articles
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- Creating Your Businesses' Sense Of Style
The look of your business-and a great design concept-can make a powerful impact on customers and help generate revenue. That's the word from Susie Mendíve, a graphic designer who has spent years helping brands-from nonprofit organizations to large beauty companies- create their own unique image.
Mendíve believes it is important to create an image that is consistent throughout-from Web site to letterhead to the storefront window. The image should clearly communicate what it is your company does. - Finding Secure Investments
If you're trying to build a nest egg that won't crack, it's important to establish a safe and dependable investment strategy. Yet last year alone, millions of Americans lost their life savings through investments that looked safe. In some cases, people lost both their jobs and their pensions when companies failed.
So, is there a safe place to put your money? Analysts say yes, but it's important to learn a few facts first. - Many Earmark An Extra Check For Investment
Given the chance, many American workers would rather invest a windfall than use it to pamper themselves. According to a recent survey, a majority of U.S. workers would either invest an extra paycheck or use it to pay down debt.
The good news is that soon they'll have another chance to do just that. Twice a year, as a by-product of calendar design, U.S. workers who are paid every other week receive a third or "extra" paycheck in one month. - Financial Advisor Empowers People To Invest On Their Own
Considering investing on your own but nervous you don't know what you're doing? Author Dan Solin says that making the most of your money without the help of a financial advisor is not as difficult as you may think. Here are some of his tips:
• Avoid any broker or advisor who claims he or she can "beat the market." The same goes for trying to beat the market yourself by trading online-don't do it. Dan explains that very few brokers or advisors can "beat the markets" over the long term. In fact, most of them will underperform the markets. - Asset Preferences Of American Investors Are Varied Across Generations
A recent investor study released by Boston-based investment manager Eaton Vance revealed that the generation "gap" among investors is most apparent in investment asset preferences. When asked which categories of investments were of greatest interest to them, GenXers showed a two to one preference over seniors for assets that primarily provide growth of capital (64 percent versus 32 percent). Most boomers (57 percent) are focused primarily on investments that provide growth of capital, whereas more than half of seniors favored investments with either a purely income orientation (23 percent) or mixed growth and income (35 percent).
The survey, conducted by Penn, Schoen & Berland Associates, Inc., also revealed that senior investors and baby boomers think of stocks first for income generation while GenXers say real estate.
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