New Media is a Catalyst to change: National Cyber Media Conclave For the first time in India, National Cyber Media Conclave was organised at SIMC in March 2009. The conclave gave an insight about the interactive nature of the new media and discussed upon its relevence as a tool for branding and social change. That the cyber media is bringing a change and will be a very important catalyst to a revolution was the common sentiment echoed at NCMC’09